Marketing Research Analyst
Position Description
Job Summary:
The Marketing Research Analyst will be responsible
for gathering, analyzing, and interpreting data to help the company understand
market trends, customer behavior, and the competitive landscape. This role
involves digging into trending keywords, survey responses, social media
mentions, research, sales data and more to inform and support the marketing and
sales teams. As this is a new position within the company, the analyst will
design research methodologies and a reporting framework to support strategic
decision-making. With a particular focus on the food industry, the ideal candidate will have a proven track record making
a measurable business impact within high-performing marketing teams. This
position reports into the SVP of Marketing and Communications.
Key Responsibilities:
- Data
Collection, Analysis and Insight: Master a variety of in-house tools,
design and implement surveys, conduct focus groups, and leverage external
research and data collection methods to gather relevant market, sales and
customer information to inform business strategies, sales forecasting and
product offerings. Gather quality data frames and analyze
quantitative and qualitative data to identify patterns, trends, and
insights.
·
Data
collection tools: Gather and manage data from an array of sources,
including surveys, social media platforms, keyword trends, sales data, and
audience insights. Use SurveyMonkey, Google Trends, SEMrush, Power BI, Shopify, Byzzer, and Klavyio- among
other tools.
- Competitive
Analysis: Conduct competitive analysis by tracking competitor
marketing strategies, pricing, and product offerings in the food seasoning
market.
- Trend
Analysis: Analyze social media trends and online reviews to identify
emerging consumer preferences and potential market opportunities in the
food seasoning industry.
- Market
Segmentation: Segment the market based on demographic, psychographic,
and behavioral data to identify target customer groups for food
seasonings.
- Customer
Journey Mapping: Map out customer journeys to understand pain points
and opportunities for improving the customer experience with food
seasoning and meat smoking products.
- Ingredient
Research: Investigate new and trending ingredients and flavors that
could be incorporated into innovative seasoning products.
·
Data Visualization and Reporting: Succinctly summarize, share and
present findings to variety of leaders at various levels within the company to
demonstrate ‘why this data matters’. This role
requires strong data visualization to create and use data dashboards or data
analytics suites to convey important findings. Experience with Power BI,
including Python and R scripts.
- Collaboration: Work
closely with marketing, product development, and sales teams to align
research findings with business objectives.
- Budget
Management: Manage budget and ensure cost-effective use of resources
What we’re looking for:
- Education: Bachelor’s
degree in Marketing, Business, Statistics, Computer Science or a related
field. A Master’s degree is a plus.
- Experience: 5
years of experience in market research or a related field, preferably in
the food industry.
- Skills:
o
Proficiency in statistical
software (e.g., Python NumPy, SciPy and Pandas; R Tidyverse)
o Strong analytical and critical thinking skills
o Excellent written and verbal communication skills- Ability
to interpret complex data and present findings clearly
o Creation of analytics testing Pan (AB Testing, One
Armed Bandit, etc.)
o Presentation creation
o Knowledge of market research methodologies and
techniques
o Track record of demonstrating ROI and business
impact
o Attention to detail and strong organizational skills
o
Tool knowledge of Power BI,
Shopify, Byzzer, Survey Monkey, Klavyio, Google Analytics, Meta channels and
other marketing platforms
o Ability to work well in a fast-paced, dynamic team
environment and collaborate with various departments
o Experience in grocery, CPG (Consumer Packaged
Goods), or related food sectors.
o Strong understanding of retail dynamics, consumer
behavior, and food industry trends.
o Creativity mixed with strong execution.